Don't Mess With My Biggby Mocha!!

Biggby, Biggby, Biggby ... just when you've brainwashed me into calling you that ridiculous name instead of Beaners ... just when you've reclaimed the Monroe Center location from the menace of an evil owner (sorry Ryan) and turned it into the successful, thriving coffee shop it now is (thanks be to Steve, Justin, and crew) ... you do your loyal customers wrong once again.

Biggby is changing their frequency card program. Instead of the paper cards that are stamped with a "B" each time you partake in the java, luring you back for more so that you can obtain the blessed 13th free, Biggby is giving their customers a plastic frequency card to be swiped with each purchase. Cool idea, right? Less waste of paper, one card to worry about instead of five or six, Biggby heading into better technology. But wait. They swiped my card but I got no credit on my account. What happened? A glitch? A problem with the program?

Nope.

See, I used a $1 off grande coupon when purchasing my drink.

Now, I understand that the old cards did say that you get the free beverage after purchasing 12 beverages at full price, but most locations I knew of continued to stamp for purchases made with coupons since, let's face it, if you are a loyal customer, those most likely to use coupons in the first place, local owners/managers WANT to keep you happy. They recognize that their "regulars" still drop a lot of cash in their shops even while using the coupons. And they recognize the importance of keeping "regulars" happy in a business where competition is so high. I walk by at least three local coffee shops on my way to Biggby ... not including the Starbucks that is right across the street from them.

Biggby! Don't piss off your regular customers by lessening the effect that a frequency rewards program has to that all important group!

Hell, you changed your name from Beaners to Biggby in response to a small group of uninformed people upset about a name having nothing at all to do with an alternate derogatory meaning and everything to do with ... gee ... I don't know ... COFFEE BEANS ... and now you're going to change the rewards program in a way that hurts the customers that have remained loyal to you?

Dumb ass move. You know, I hear those Starbucks Frappecinos are yummy.